LBN Spotlight: Bee Kind

LBN Spotlight: Bee Kind on Keeping Plastic Out of Our Oceans

Featuring an interview with Bee Kind Founder Evan Guiton

Feature 4, 07/22

#PlasticIsOver

Ready to take on a less plastic-dependent life?
Check out this article on Plastic Free July to get inspired, read others’ stories, and challenge yourself to break free from plastic!

It’s the weekend, and you decide to head down to the beach to read a good book and relax.

You find the perfect spot, unroll your beach blanket, and get yourself set up. Something sticking out of the sand catches your eye, and you pull it up.

It’s a plastic spoon, undoubtedly left behind from someone’s lunch earlier.

You look around and begin to notice more plastic litter – 6-pack rings, plastic bags, bottle caps, and other items that don’t belong on the beach.

Where is it all coming from?

Lightweight plastic exposed to the elements is often picked up by the wind and blown into drains or waterways.

Plastic that’s tossed into the trash instead of recycled, left behind on beaches, flushed down the toilet (yes, this really happens!) and is improperly disposed of in a whole host of other ways finds its way into bodies of water, ultimately ending up in the ocean and marine animals’ bellies.

The accumulated plastic may even become part of the Great Pacific Garbage Patch

Find out more from the World Wildlife Fund about how plastic ends up in the ocean.

Many of these devastating plastics are single use items, such as straws, takeout containers, bags, and plastic wrap. 

Just how much plastic is actually in the ocean?

We don’t know for sure, but recent estimates suspect around 150 million metric tonnes are already polluting marine environments, with another 8 million to 11 million tonnes added every year!

Bee Kind’s founder, Evan, saw the devastating effects of plastic first hand. Working as a scuba diving instructor in Australia, plastic’s impact on marine life was impossible to ignore. 

She was motivated to create products that empower individuals to become active in the fight against plastic waste, and Bee Kind beeswax wraps was born!

We Are Bee Kind – Bee Kind Wraps

Bee Kind’s Story

“Founded in 2017, Bee Kind began as a way to educate my community on the desperate situation of marine plastic pollution. My mom and I started a mini beeswax wrap factory out of our kitchen in Halfmoon Bay. Many craft fairs and late nights next to the crock pot of wax ensued, and we realized this was no longer just a passion project: we were onto something much bigger. 

“Three years later, and Bee Kind has a thriving product line, a loyal following of supporters, is currently sold in over 250 locations across North America, and is all powered by an inspiring team of five in Vancouver, BC. Each beeswax wrap design is still hand-painted by my mom.”

What are beeswax wraps?

Handmade in Vancouver, BC, using organic cotton fabric coated in naturally antibacterial Canadian beeswax, organic jojoba oil and pine tree resin, beeswax wraps are an ideal replacement for single-use plastic or cellophane wrap.

Bee Kind’s Instagram features how-to videos for all the ways you can use beeswax wraps – as a cover, a snack or sandwich pouch, even a piping bag!  

How are they different from plastic wrap?

Beeswax wraps are long lasting, multipurpose, washable, keep food fresher for longer compared to plastic (really!) and save you money! 

Each wrap lasts between 12-24 months, and can be composted (or used as firestarter) once it’s no longer sticky.

Wrap It – by Bee Kind Wraps

Committed to Conservation

Bee Kind is proud to support impactful, local organizations that align with their social and environmental values.

David Suzuki Foundation

“From its beginning in 1990 as a small group with an international focus, the David Suzuki Foundation has become Canada’s most trusted environmental organization, with a history of success in promoting solutions to pressing environmental problems.”

Learn more

Surfrider Pacific Rim

“The Surfrider Foundation is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, for all people, through a powerful activist network.”

Fighting against plastic pollution, towards ocean protection, fair beach access to all, coastal preservation, and clean water.

Learn more

Mamas for Mamas Vancouver

“Mamas for Mamas is a national charitable organization that supports mothers and caregivers in crisis by providing ongoing support to individuals and families facing various poverty-related struggles. Our mission is to change the landscape of poverty through innovative approaches to financial barriers faced by struggling families.”

Learn more

Bee Kind offers other planet-friendly products as well

Check out their produce bags, solid dishsoap, and scrubbing brushes all made from 100% natural, biodegradable materials.

Our Interview with Bee Kind’s founder, Evan Guiton:

LBN – What is your company’s mission? 

Bee Kind – Inspiring sustainability by creating beautiful, high-quality, and affordable biodegradable alternatives to single-use plastics.

Why are you passionate about creating your products?

Humpback whales. I do it everyday for them. I know that sounds a little silly, but the plastic pollution in the ocean is putting them in a dire situation. They are filter feeders, which means they scoop up mouthfuls of water and hopefully catch some small fish in there too. Unfortunately, most mouthfuls now contain plastic waste, which usually ends up killing them after enough of it gets stuck in their stomach. I wanted to be a part of the solution. I knew sustainable alternative products existed, but they all seemed so plain and boring to me. I wanted to win the hearts of the younger generation by making eco-goods trendy and mainstream. I knew that if I could make eco-products cool, I could make so many more people care about the plastic pollution problem.

What’s one thing you do to live more plastic-free?

I am a BIG coffee drinker, and too often I’ll find myself out of the house before I’ve had my first cup. I’m really trying to be mindful to drink that coffee at home, or create a to-go mug. I’m also a big fan of the Starbucks brown sugar simple syrup, so I learned how to make it at home to avoid the plastic bottle. I think tackling little habits one at a time is the key to long term success and finding joy in new routines.

How has COVID-19 affected (good or bad) the business and your mission/goals?

We lost a major opportunity with a National chain store who pulled out of listing our reusable produce bags when COVID hit. Obviously, they couldn’t have reusable bags on the floor anymore so this was completely understandable. This really made us take a second look at our product line and realize how some of it was no longer viable during a pandemic. Despite this setback, it actually just made us more passionate about speaking up for sustainability during COVID because of how many single-use items were being introduced into everyday living. We were afraid that all the momentum the greenwave had gained over the last decade would be lost. We have long ways to come back from the mountain of extra waste that has been produced throughout the pandemic, but we are certainly up to the challenge!

What was the first product you made? 

Beeswax wraps! The first beeswax wrap print was Halfmoon, hand painted in 2018 by my mom in Halfmoon Bay.

What was the process like? 

The process of making our first beeswax wrap was incredibly exciting. Me and my mom were tinkering with the process in our kitchen all day, and finally at about 1am we had produced our first prototype. We had printed a photo of a humpback whale on some unbleached cotton and melted wax into it in our oven. It was definitely a ‘eureka!’ moment. We still have the prototype hanging in our office today!

How do you select your ingredients?

We chose our ingredients based on a couple factors: how ethically they were made and how local they were. Supply chain is important to us. So many people (and animals) interact with your products and it’s important to know about them all, not just the final person who sold you the goods. 

What has your greatest challenge been?

I bootstrapped Bee Kind from the ground up, which means I never took any funding or investment. While I am grateful I did it this way (as now I am happy to say I still own 100% of the business), it was a financial balancing act for many years. Without funding, I had to completely rely on company profits to slowly grow, in addition to being hyper-specific when it came to forecasting the purchase of raw materials. When you make these purchases, your money is tied up in these raw materials for approximately 4 months before you begin to turn it around in sales of finished products. Knowing this, I had to be incredibly accurate when forecasting our growth. With very limited business experience, this was a big learning curve.

Greatest accomplishment?

Every day that I run my business feels like an accomplishment. Every day I wrestle with imposter syndrome as I truly had no business experience or economics smarts when I started Bee Kind. Every day I am learning something new and solving a problem that I have never encountered before. When you’re running the company, you are often just relying on yourself and your gut to make the right decision in the moment. So everyday that the company continues to be successful, I have a little sigh of relief and consider it an accomplishment. 

Next big goal? 

We are so excited to be working with LBN, it truly feels like a match made in heaven already. We can’t wait to take over the Canadian market with beeswax wraps with their help this coming year. We do have things brewing in Korea right now, and hopefully we can continue to grow Bee Kind in the USA in 2021. Next big goal? Be the North American household name for beautiful, high-quality beeswax wraps.

Bee Kind Wraps’ humble beginning has grown into a plastic-free revolution paving the way for sustainable futures, and making a beeline towards plastic-free kitchens everywhere.

Bee Kind on social media:

@beekindwraps
@beekindbeeswaxwraps
@beekindwraps

See what others are saying – click here
Search all Bee Kind products – click here
Read their FAQ – click here

Have you tried Bee Kind wraps?

Let us know what you think! We’d love to hear from you!


Looking for more plastic free alternatives?

Check out the LBN Spotlight Article on Aisle and Upfront Cosmetics!

3 thoughts on “LBN Spotlight: Bee Kind

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