Plastic Free July – How to Start

You know about the devastating effects plastic has on the environment.
You’ve begun to notice how everything seems to be packaged in plastic at the grocery store. You’ve thought about ditching plastic for a while now, but it feels almost impossible.

There are so many factors to think about! Where do I start?

Oh boy, we hear you!

Starting a plastic-free journey can seem like a big endeavour at first.
Which products should you focus on, and which should come later?

You may feel an immense pressure to commit to a completely zero-waste lifestyle right now, where it has to be all or nothing.

Maybe you’re afraid to start buying reusables, as the sheer amount of items you need to stay on top of keeps growing.
Maybe you started in the past, but found more often than not your new purchases were forgotten as day-to-day life took over.

It’s all too much, there are too many things to juggle, and you’re already feeling defeated.

This is where Plastic Free July steps in.

Before we go on, there’s a quote from Anne-Marie Bonneau, also known as the Zero-Waste Chef, that we believe perfectly sums up what the reusables movement is all about:

We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.

Anne Marie Bonneau, Zero Waste Chef

So, what exactly is Plastic Free July?

From their “About Us” section on their website:

“Plastic Free July® is a key initiative of the Plastic Free Foundation that allows us to work towards our vision of seeing a world free of plastic waste. From humble beginnings in 2011, the award-winning Plastic Free July campaign is the result of years of hard work.

It was started by Rebecca Prince-Ruiz (the founder of the Plastic Free Foundation) and a small team in local government in Western Australia, and is now one of the most influential environmental campaigns in the world. Millions of people across the globe take part every year, with many committing to reducing plastic pollution far beyond the month of July.”

Every July, individuals (and businesses!) challenge themselves to reduce or completely remove one item of plastic from their day-to-day life in a manageable way. Something that you can remember to use instead of its plastic counterpart, and that feels like an easy switch.
Once it’s second nature to reach for your reusable replacement, you can introduce another natural switch to your list.

Struggling to come up with ideas?

The Plastic Free July website has resources, product suggestions, and stories from participants about their respective journeys. Go get inspired!

Here are our women-owned, Canadian business suggestions:


Aisle pads

Comfort, sustainability, and respect.

Are you a person with a period? Then these products are an easy, comfy, feel-good-and-good-for-you switch from the traditionally wasteful (and expensive!) single-use sanitary products we all grew up with.

Made locally in Vancouver, BC with every body in mind, period equity is their jam, textile technology is their superpower.

A Certified B Corporation since 2012, Aisle is committed to creating sustainable good for individuals and the Earth.

Here’s what they have to say:

“Being a B Corp means that we have undertaken a rigorous third party assessment that grades a business on every aspect of its social and environmental impact.

This means doing things like measuring our climate impact, vetting suppliers rigorously and giving back to our community in any way we can. We’ve been involved in social impact from the very beginning, working to get patriarchy out of our periods. Our B Corp assessment helps us get better and smarter at social impact every time we recertify.”

Read about Aisle’s Dignity Projects, find your new favourite period products.

Read the LBN Spotlight article.

Bee Kind Wraps

Bee Kind beeswax wraps

Antimicrobial, vibrant, and with multiple uses.

Bee Kind Wraps founder Evan started her company as a direct response to the ocean’s plastic pollution crisis. A scuba diving instructor, every day she was confronted with the severe impact plastic has on marine life.

What began as a passion project out of her mom’s Halfmoon Bay kitchen has expanded into a national movement, and a solution to our dependency on plastic wraps and bags for food storage.

With bright, modern designs, multiple sizes, slightly breathable, 100% compostable cotton base, and lifespans of 12-24 months, beeswax wraps are the future of food storage!


Check out all the different patterns available here.

Have a beeswax wrap question? We’ve got answers!

Read the LBN Spotlight article on Bee Kind Wraps!

Upfront Cosmetics

Upfront Cosmetics shampoo bars

Compact, long-lasting, and made with the best sourced ingredients.

After the birth of her son, Upfront Cosmetics founder Alicia felt frustrated by the lack of transparency in the cosmetics industry. Upfront Cosmetics was motivated by her desire for quality products with ingredients you can understand.

Each product is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde, and animal ingredients.

Best of all, one Upfront Cosmetics bar replaces up to three packaged alternatives, minimizing waste and ecological impact!

Find the best product for your hair or scalp type, or read the blog for in-depth info.

Read the LBN Spotlight article on Upfront Cosmetics!

Remember, start small!
One step in the right direction is still progress.

Find out more about LBN

Reach out to our Team

Sign Up for the Quarterly LBN Newsletter

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